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Al-Futtaim × Infobrandz · Digital mural

What we need
to start designing.

Dear Roberto and Bilge, this is the short list of inputs our designers need to begin on the digital mural. Everything here follows from the briefing of 3 November.

Where an item lives in a document you will share, just write “in the brand guide” or “in the brief”.

How to fill it in

  1. 1Type your answers in the boxes and pick the options that apply.
  2. 2Your answers are saved in this browser as you type, so you can come back later.
  3. 3When you are done, press Submit at the bottom. Your answers come straight to us.
1

The canvas

So we design at the right size from day one

1.1
1.2
1.3

Is the 6 m × 1.5 m wall one continuous canvas, or several panels?

1.4

For example a looping video file, a web page, a media player.

1.5
2

The five chapters

What each chapter must say. Indicative numbers are fine for now.

We propose the highlights and KPIs, you vet them. Use these boxes for the facts you already know you want shown.

2.1
Chapter 1

Which brands to feature (all with equal attention), and each brand's country of origin.

2.2
Chapter 2

The 13 production countries, which brands build where, and indicative volumes per brand.

2.3
Chapter 3

The ports where the ships dock, the indicative vessels and routes, and the collection flow from port to trailer to PDI.

2.4
Chapter 4

Sales volume and frequency (for example “a car sold every 6.5 minutes”), top models per brand, and any other sales fact you want on the wall.

2.5
Chapter 5

The future themes to show (electrification, future of mobility, others) and the president's quote or motto, word for word.

2.6

Are the numbers in the brief all indicative, with final figures to follow?

3

Brand and visual guardrails

Confirming the rules Bilge walked us through

3.1

Or just write “in the brand guide”.

3.2
3.3
3.4

Mr. Al-Futtaim on the wall

3.5

Figures, brands, locations, people, imagery.

3.6
4

Assets to share

A link or location per item is enough. Tick “Ready” when it is ready to send.

4.1

The five chapters, without the internal company codes

4.2

Colours, typography, logo rules, dos and don'ts

4.3

Al-Futtaim and every brand represented, original vector files

4.4

Highest resolution, cleared for use on the wall

4.5

Countries, volumes, vessels, ports, top models, sales figures

4.6

Ports, PDI centres, showrooms

4.7

And his footage, if it will be used

4.8

If the display vendor has one

4.9
5

Completed by

So we know who to come back to with questions

Send it back.

When you are happy with your answers, press Submit. They come straight to our team, and we will confirm receipt the same day.

You can also download a copy for your own records.

Thank you, Vikas, Arya, Irfan and Shivangi · Infobrandz

Questions? Email us at

vikas@infobrandz.com